Examples of our work
Worked with Reid Hoffman and LinkedIn marketing executives to build a defensible positioning and messaging for LinkedIn against Facebook in the early social media battle for the businessperson. IPO.
Introduced mint.com as the anti-Quicken. Then we helped think up the Mint Life blog, and positioned it as the financial voice for the millennial generation. Acquired by Intuit.
Created a unifying positioning, mission statement and short description to represent everything SNC, a highly diversified Tier 1 Aerospace and Defense contractor, does.
Worked with founders on early positioning and messaging. IPO.
Worked with founders Michael Papay and Drew Batshaw on positioning pivot from SMB to enterprise market.
Worked with co-founder/CEO Scott Painter and team to bring transparency to auto pricing. IPO.
Worked with co-CEOs and CMO on re-positioning and re-messaging IMAX as a mainstream consumer experience (The First Class Ticket to the Movies) as the brand moved away from its documentary beginnings.
Worked with 915 Labs founder Mike Locatis on positioning and messaging. Acquired by Tata.
Worked with OPower CEO and senior executives on pre-IPO roadshow messaging and speakers' coaching. IPO, then acquired by Oracle.
Worked with Credit Karma founder/CEO Ken Lin and co-founder, head of marketing Nichole Mustard on early positioning, messaging and spokesperson coaching. Acquired by Intuit.
Worked with new owners and CEO of Polaroid to reposition the company from an OEM to a licensing business as it emerged from bankruptcy. Enlisted Lady Gaga to help.
Worked with Verse.io founders David and Avi Tal on positioning & messaging pivot from SMB to enterprise market.
Worked with Drew Houston on Dropbox's early positioning and key messages. IPO.
Worked on positioning, messaging and spokesperson training for more than a dozen executives ahead of the launch of Verizon's Technology Innovation Center in San Francisco.
Worked with founder/CEO Tod Sacerdoti on positioning, messaging and spokesperson training. Acquired by Oath.
Worked with Sony Electronics in the US on competitive product messaging and positioning across their full range of consumer electronics products.
Worked with founder Jed Yueh on positioning and messaging for Delphix after the company's B-round of funding.
Repositioned the brand as Smart IT vs. Big IT, creating the thematic foundation for the single largest news day in its history.
Helped travel brand re-position the blind nature of its reservations as a fun and positive thing for consumers.
Helped position Smule as a premier social network for people who love to sing.
Worked with HireVue founder and CMO on positioning and messaging for recruiting’s #1 video interview platform.
Worked with Shazam co-founder on messaging and spokesperson coaching in advance of US launch of company
Worked on messaging and spokesperson coaching in advance of Tech21's US launch.
Worked with founders of luxury brand Idol Vodka to position the company and product in advance of its launch.
Worked with Giant Killer Robots Vfx founders to position the company as a top innovator in hyper-real CG effects, leveraging their “Bullet Time” and other advanced work on the Matrix film trilogy.
Worked with Anniversary committee on messaging for NCAA basketball tournament’s 75th anniversary.
Worked with non-profit Trust for Public Land on messaging to raise funds to protect the iconic Hollywood sign.
Re-positioned security innovator as the leader in cyber threat and risk detection. Acquired by HP.
Worked with CEO Fred Walke and head of marketing to position the MAC Veneer brand as a luxury product. Acquired.
Worked with Jobvite CEO Dan Finnegan on positioning and messaging for leading social recruiting platform.
Created positioning and messaging for Pioneer Pro Audio group in advance of CES, trained attending executives and salespeople to stay on message.
Worked with ESRI founder Jack Dangermond and head of branding James Hitchcock on updated unified positioning for multi-billion dollar privately held company.
Worked with CEO and head of marketing on messaging for internal quality campaign, “Right. Up front.”
Worked with founders to position company as leader in enterprise accounts payable automation. “Making accounts payable sexy again.” Acquired by JPMorgan Chase.
Worked with CEO and head of marketing to successfully position the company as the #1 source of foreclosure data in the US.
Worked with founder/CEO Brad Jefferson to position company as the leading cloud-based video creation service that produces video from photos, video clips, and music into video slideshows and customized web-based presentations.
Worked with founder/CEO Steven Boal to position company as #1 in online coupons. “In many ways, it’s a story about redemption.”
Worked with founders on positioning and messaging for TV channel for, not about, dogs.
Worked with the organization's top execs on messaging for Montessori International's 100th Anniversary.
Worked with Computer History Museum marketing team on messaging for IDEO retrospective.
Worked on messaging for EDM duo Groove Armada's first album launch in the US.