We focus on doing two things really well.
OK, four.

Clear, authentic, and differentiated positioning and messaging can be the difference between a company or product’s success and failure. When you’ve achieved it, lots of things go better—marketing, sales, fundraising, recruiting, etc. When positioning and messaging are off, things are a lot harder.

We’re not a PR or branding agency. We’re specialists who collaborate with company teams and outside agencies to create positioning and messaging that rings true, that’s interesting and that truly differentiates.
It’s all we do.

Except once we’re done with that, we can also create related vehicles like modern pitch decks, Web site updates, and PR plans. And we can coach your senior executives and spokespeople to consistently deliver the right messages in their own communications.

We’ve been doing this for more than 15 years, and we’ve gotten pretty good at it. We’ve worked with hundreds of companies, plus more than 80 startups that were acquired or went public, and a number of global brands at key inflection points in their evolution.

Our frameworks and processes keep things focused and on track. And we’re super easy to work with. So there you have it.